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Whisky Specialists Gordon & MacPhail Appoint Belgian Distributor

Gordon & MacPhail, one of the world’s leading malt whisky specialists, has appointed Whisky Warehouse as distributor for their full portfolio of whiskies, covering Belgium.

Whisky Warehouse, based in Poppel, Belgium is owned and managed by Eric Vermeire, with whom Gordon & MacPhail have a long-standing relationship which began in 2000, when Vermeire was based in Scotland at the Glenturret Distillery, Perthshire.

Gordon & MacPhail bottles over 300 expressions of single malt whisky and exports to over 50 countries worldwide.

Gordon & MacPhail’s Joint Managing Director Michael Urquhart said:
“The export market represents a significant proportion of our business and Belgium, although currently small, we believe presents a broader market opportunity for us.

“Eric is extremely knowledgeable and passionate about whisky and indeed something of an ambassador for this special spirit already regularly touring the market, attending festivals and events. We are certain that he will successfully raise the profile of our portfolio and introduce our range to those consumers for whom provenance and the unique craft of whisky distilling is important.”

Vermeire said: “I am very pleased and excited at our appointment as distributors for the Gordon & MacPhail portfolio in the area. The company is very well-respected in the global whisky industry and I look forward to working with their team here in Belgium to grow the portfolio.”

The move comes after Gordon & MacPhail announced a 27 per cent increase in UK sales in 2009/10, and a 91 per cent increase in export sales over the six months to August.

Gordon & MacPhail was awarded the Queen’s Award for Enterprise in the International Trade category in April 2009 in recognition of a 94% increase in overseas sales in the previous 5 years.

For more information please contact [www.whiskywarehouse.be]

Gordon & MacPhail

Gordon & MacPhail is an independent, family-owned spirit and wine merchant who have been based in Elgin, Moray, since 1895. Four generations of the Urquhart family have continued the tradition of seeking out the best and rarest Scotch whiskies.

Since its foundation, Gordon & MacPhail’s policy has been to send casks to distilleries throughout Scotland, fill them with ‘new make’ spirit and mature them either at the distillery of origin or in the firm’s own bonded warehouses in Elgin.

Now one of the world’s leading malt whisky specialists, Gordon & MacPhail exports to more than 40 countries. It offers more than 300 presentations of own-bottled single malts. In 2009, Gordon & MacPhail was awarded the prestigious Queens Award for Enterprise in International Trade, following a 94 per cent increase in the value of total exports in the preceding five years. www.gordonandmacphail.com